Tuesday, 10 January 2017

Digital Marketing

Digital Marketing


Companies create value for customers and build strong customer relationships to capture value from customers in return.

Digital Marketing

Marketing using electronic media such as the web, e-mail, interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.

Who is doing it well???


Uncontrolled: live conversation.

Time intensive.

Identity theft/Imitators.

Hard to keep up with many updates & platforms.

Tools of Digital Marketing

Digital Marketing Plan

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