Digital Marketing
Marketing
Companies create value for customers and build strong customer relationships to capture value from customers in return.
Digital Marketing
Marketing using electronic media such as the web, e-mail, interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.
Who is doing it well???
Concerns
Uncontrolled: live conversation.
Time intensive.
Identity theft/Imitators.
Hard to keep up with many updates & platforms.
Tools of Digital Marketing
Digital Marketing Plan
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