Tuesday, 10 January 2017
Digital Marketing By Affordable Web
INTRODUCTION TO DIGITAL MARKETING
Companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing using electronic media such as the web, e-mail, interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.
Who is doing it well???
Uncontrolled: live conversation.
Hard to keep up with many updates & platforms.
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