Saturday 4 February 2017

web designing in lucknow

Website Designing in Lucknow



A Website Is A Collection Of Related Web Pages, Including Multimedia Content, Typically Identified With A Common Domain Name, And Published On At Least One Web Server. A Website May Be Accessible Via A Public Internet Protocol Network, Such As The Internet, Or A Private Local Area Network , By Referencing A Uniform Resource Locator (Url) That Identifies The Site.


Websites Have Many Functions And Can Be Used In Various Fashions; 

A Website Can Be :

Personal Website,

Commercial Website 

For Company

Government Website 

Or A Non-Profit Organization Website


Websites Can Be The Work Of An Individual, A Business Or Other Organization, And Are Typically Dedicated To A Particular Topic Or Purpose, 
Ranging From Entertainment And 
Social Networking To Providing News And Education. 
All Publicly Accessible Websites Collectively Constitute The World Wide Web, 
While Private Websites, Such As A Company's Website For Its Employees, Are Typically A Part Of An Intranet.

Web Pages, Which Are The Building Blocks Of Websites, Are Documents, 
Typically Composed In Plain Text Interspersed With Formatting Instructions Of Hypertext Markup Language

 They May Incorporate Elements From Other Websites With Suitable Markup Anchors. Web Pages Are Accessed And Transported With The Hypertext Transfer Protocol (Http), Which May Optionally Employ Encryption 
 To Provide Security And Privacy For The User. 
The User's Application, Often A Web Browser, Renders The Page Content According To Its Html Markup Instructions Onto A Display Terminal.



Hyperlinking Between Web Pages Conveys To The Reader The Site Structure And Guides The Navigation Of The Site, Which Often Starts With A Home Page Containing A Directory Of The Site Web Content. Some Websites Require User Registration Or Subscription To Access Content. Examples Of Subscription Websites Include Many Business Sites, Parts Of News Websites, Academic Journal Websites, Gaming Websites, File-Sharing Websites, Message Boards, Web-Based Email, Social Networking Websites, Websites Providing Real-Time Stock Market Data, As Well As Sites Providing Various Other Services. As Of 2016, End Users Can Access Websites On A Range Of Devices, Including Desktop And Laptop Computers, Tablet Computers, Smartphones And Smart Tvs.

Static Website



A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to effect the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus.

Static Websites can be edited using four broad categories of software:

Template-based editors such as iWeb allow users to create and upload web pages to a web server without detailed HTML knowledge, as they pick a suitable template from a palette and add pictures and text to it in a desktop publishing fashion without direct manipulation of HTML code.
Static websites may still use server side includes (SSI) as an editing convenience, such as sharing a common menu bar across many pages. As the site's behaviour to the reader is still static, this is not considered a dynamic site.


Dynamic Website Designing In Lucknow



A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like Perl, PHP, Python and Ruby to make it faster and easier to create complex dynamic websites.

A site can display the current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the web server might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes the latest information. Dynamic sites can be interactive by using HTML forms, storing and reading back browser cookies, or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles. In response, the content of the web page will spontaneously change the way it looked before, and will then display a list of Beatles products like CDs, DVDs and books. Dynamic HTML uses JavaScript code to instruct the web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis, is to periodically automatically regenerate a large series of static pages.



Call us: +91-9559922000  

Email Us: sales@affordableweb.in  

Tuesday 24 January 2017

Website Designing In Lucknow

Website Designing In Lucknow



Are you looking for a way to improve your business, increase sales, and attract more customers? A Website Designing in Lucknowis one of the most powerful tools to accomplish your goals. Affordable Web websites Designer are irresistible and deliver you results.

Your Dynamic website Designing In Lucknow  should bring in qualified customers that contact and purchase from you. The websites  builds, and our online marketing in Lucknow provides this kind of growth for your business.

Affordable Web-Our team consists of experts in every discipline, and our process combines your business’ needs, research, experience, and teamwork to provide an amazing site that brings you business.

Your Business First – Your website is thoughtfully crafted with your audience and unique goals in mind.
Affordable Web Handle Everything – Design, the content management system – even content. We do everything ensuring a smooth launch, a great experience, and results.
Search Engine Optimized – This isn’t an extra line-item with us. As a part of our process each website we launch includes over 50 steps our team goes through to ensure greatest results for you.
Affordable Web Don’t Outsource – Many companies, and nearly all here in SWFL outsource to another company, or worse, overseas. This leads to delays, poor quality control, poor customer service, and no accountability. Our team is 100% in-house, and on-staff.


Over 90% of all physical purchasing decisions are now FIRST researched online – meaning virtually ALL consumers are looking for your services, or researching you online. 
Affordable Web average client sees a 900% increase in business from their website.
#1 Source of New Business – Within 1 year of developing a new website and implementing our online marketing plans, the web becomes the #1 source of new business for our clients.
30% Increase in Traffic – When relaunching a website, our average client sees a 30% increase in traffic and 100%+ increase in contacts within the 1st 3 months of launch without any additional marketing.
Your clients and customers are online searching for what you have to offer right now – get in front of them, and impress them with a great website that converts them into your customer. Contact us NOW to start the process of growing your business online. 



Affordable Web know what users are looking for in a website. Leave it to us to provide a design that leaves your visitors with a satisfying user experience.


Affordable Web team of meticulous designers has the skill and creativity to provide you with a beautiful and functional representation of your company.



Affordable Web writers can create content and additional website copy that will fall in line with your company’s brand and produce results.



A CMS will help you maintain your site, get information out to your customers faster, and increase the overall marketability of your website and business. When it comes to Content Management Systems (CMS) platforms, one size does not fit all. Atilus can help you sort through the myriad of choices to find the right CMS solution for your short and long term needs.


Make eCommerce work for your business! Atilus’ expertise in developing eCommerce and shopping cart applications ensures a convenient, secure, and hassle-free shopping experience that will keep customers coming back.
Call us: +91 9559922000


Tuesday 10 January 2017

Digital Marketing

Digital Marketing


Marketing

Companies create value for customers and build strong customer relationships to capture value from customers in return.


Digital Marketing

Marketing using electronic media such as the web, e-mail, interactive TV, IPTV and wireless media in conjunction with digital data about customers characteristics & behaviors.





Who is doing it well???


Concerns

Uncontrolled: live conversation.

Time intensive.

Identity theft/Imitators.

Hard to keep up with many updates & platforms.







Tools of Digital Marketing



Digital Marketing Plan




Tuesday 3 January 2017

Website deigning for beginner

Website deigning for beginner




 HTML is the code used to build web pages. It includes a series of tags that tell the web browsers how to structure the content on your web page. It is basically a series of simple commands and it is easy to learn. HTML is written with TEXT.


Creating a Simple HTML5 Web Page

This YouTube video was created by Webucator, a provider of customized web design training. It was inspired by the "Smooth Strides from CSS to CSS3" tutorial listed below.

HTML Beginner 

Quick and easy-to-follow practical guides to get you up and running with HTML and CSS.

Smooth Strides from HTML to HTML5
This beginner HTML5 tutorial will help you make smooth strides towards a basic understanding of HTML and HTML5. You'll become familiar with these three related terms: Elements, Tags and Attributes.

Understanding Web Browsers: From HTML to Web Pages

HTML documents are the building blocks of a website. They include HTML tags as part of the "RAW" technical code. But these files cannot become the elegant web pages that you see online… without the help of a web browser.

HTML5 – for Beginners

HTML5 is the newest version of HTML. It introduces some brand new tags that make building web pages even easier. This HTML5 tutorial is geared to those who want to edit and write HTML code by hand. Knowing how the nuts and bolts of a webpage fit and work together gives you the means to utilize HTML5's full potential.

Baby Steps from XHTML to HTML5

If you are a web designer, then you know that HTML is the language used to create web pages. XHTML came along next, followed by HTML5. Here are some helpful tips to learn the basics of HTML5.

3 Simple Steps Towards Mobile Friendly Web Design





How do we make our websites mobile friendly? Responsive Web Design is the most popular approach to creating mobile friendly websites. Responsive Design is a way to develop websites where CSS is used to change the way a page renders on different display sizes. Implementing a basic responsive design in your new and existing websites isn't as difficult as it sounds.

How Websites Work: Tutorial for Small Business Owners

It's hard to understand web design when you are not computer savvy. But if you run a small business today, your business needs to be found on the web. This mini-tutorial is aimed at the small business owner looking for a jump-start guide that explains the basics of "How Websites Work."

What are Cascading Style Sheets? Cascading Style Sheets (CSS) are a set of rules used to style the look of web pages. You can use it to tell the web browsers what colors, fonts, and layouts you want to use. CSS can be embedded into an HTML web page or placed in an external file called a style sheet that will control individual pages on your web site.

A Beginner's Guide to HTML & CSS

A Beginner's Guide to HTML & CSS is a simple and comprehensive guide dedicated to helping beginners learn HTML and CSS.

Smooth Strides from CSS to CSS3

In this beginner CSS tutorial, we'll start slow with simple explanations of HTML and CSS, then we'll push forward into CSS3, the latest version of CSS, and explain a few things about HTML5's wonderful sidekick.

Building Your First Web Page

Before learning HTML and CSS, it is important to understand the differences between the two languages , their syntax, and some common terminology. This tutorial will help you get started.

A Beginner's Guide to Styling Your (Wordpress) Website With CSS 

This tutorial includes tips for beginners for styling a WordPress site.

CSS Beginner 

This is a beginner's tutorial about Cascading Style Sheets and how to use them in Web Design. The purpose of this CSS guide is to teach the bare essentials - just enough to get started.

CSS3 Media Queries for Beginners

With CSS3 media queries, we can write CSS that delivers an optimal web experience for visitors viewing our websites at different screen sizes.
   What is PHP? PHP is a scripting language that can be embedded into HTML. It can be    used on a website to process html forms, send mail from a web page, manipulate images, manage databases, and much more. You can tell if PHP is included in a web page because the page name ends in .php instead of .html.
When someone visits a PHP web page, the web host processes the PHP code. It then translates the PHP into HTML, and sends the web page to the visitor's web browser.

HTML, CSS, PHP and SEO Jump-Start Guide

This simple tutorial utilizes a red velvet cupcake and a dash of humor to explain these common web design terms: HTML, CSS, PHP and SEO. It is aimed at web design beginners, small business owners and everyday internet surfers.

PHP 101: PHP For the Absolute Beginner

This set of tutorials intended for everyone new to PHP. You'll find a series of informal, entertaining tutorials.

PHP 5 

At W3Schools you will find PHP tutorials, references of PHP functions and a PHP 5 Quiz Test. You'll also have fun with their "Show PHP" tool which shows both the PHP source code and the HTML output of the code.

Learn PHP

Want to learn PHP? Try this simple 8 week program. By spending just a few minutes every week, before you know it you'll know all the basics of this language. Each lesson is short, and can be read and mastered very quickly.

What is Search Engine Optimization? Search Engine Optimization (SEO) is the process of making a site search engine friendly. There is no magic thing you can do to get top placement at a search engine. But you can do a bunch of small things that will add together to improve your placement. Start with unique title tags and meta descriptions on every page.


What The Heck is SEO and Why Should I Care?

This Beginner's SEO Guide shows the history of SEO (search engine optimization), keyword phrase search examples and the difference between on page SEO and off page SEO.


Beginner's Guide to SEO

The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly.

Image Optimization and SEO: A Pixel Perfect Match

If you don’t optimize your images, your website can become sluggish and out-of-shape. The more bloated images you have, the slower your pages become. The search engines will visit your site and measure your page speed. Those bloated images will have a negative effect on your score. Here are 4 Basic Steps to getting an image in tip top shape for your websi

 Step-By-Step Search Engine Optimization Guide

This SEO tutorial for beginners covers the essential fundamentals
of Search Engine Optimization. It is divided into three sections:
Introduction to Search Marketing, Internal SEO and External SEO.

Friends with Benefits: Boosting SEO with Social Media

There are six simple steps you can take to harness the power
of your social media outlets to improve your company's SEO.

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        Email : sales@affordableweb.in

Tuesday 27 December 2016

What is SEO?





- Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

       Seo

SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:
designing and developing a website to rank well in search engine results.
improving the volume and quality of traffic to a website from search engines.
marketing by understanding how search algorithms work, and what human visitors might search.
SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.
If you plan to do some basic SEO, it is essential that you understand how search engines work.


Search engines perform several activities in order to deliver search results.
Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.
What is SEO Copywriting?
SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.
The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.


When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.
SEO is the process of designing and developing a website to attain a high rank in search engine results.


Conceptually, there are two ways of optimization:
       On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

SEO techniques are classified into two broad categories:

White Hat SEO - Techniques that search engines recommend as part of a good design.

Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

White Hat SEO An SEO tactic is considered as White Hat if it has the following features:
It conforms to the search engine's guidelines.

It does not involve in any deception.
It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
It ensures that a web page content should have been created for the users and not just for the search engines.
It ensures good quality of the web pages.
It ensures availability of useful content on the web pages.
Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.


An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:
Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
Redirecting users from a page that is built for search engines to one that is more human friendly.
Redirecting users to a page that was different from the page the search engine ranked.
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.
Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.
Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.
Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.
When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following:
Who would be your target audience?
What you intend to sell to them. Is it a tangible item or just text content?
What will make your business idea unique or different from everything else that is already avilable in the market?

Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.

Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through-rates on search engine listings and paid ads as well as make it easier to use your keywords in get keyword rich descriptive inbound links.

Avoid buying long and confusing domain names. Many people separate the words in their domain names using either dashes or hyphens. In the past, the domain name itself was a significant ranking factor but now search engines have advanced features and it is not a very significant factor anymore.
Keep two to three words in your domain name that will be easy to memorize. Some of the most notable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google, etc.
You should be able to say it over the telephone once, and the other person should know how to spell it, and they should be able to guess what you sell.

       Call us: +91-9559922000   Email Us: sales@affordableweb.in                        
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